If we don’t have a CRM backing up the pricing strategy and generating some kind of pricing insight, we can actually use user testing tools (A/B and multivariable) to find out the right price range yelding the highest revenue per clic (RPC), thus helping us to maximize our ROI and online advertisement spending.
We focus on this KPIs because that very price, if referring to on/offline business, could not provide the same advantages in a offline environment: revenue per visitors refers strictly to the online side of the business, linking online advertisement spending to actual conversions.
Considering that a lower price generates a higher conversion rate, revenue per visitor goes up, until elasticity to price seems almost irrelevant. Tracking the correlation in between price and revenue per visitor we can actually maximize overall profit, finding the right price (or the right price range) yelding the maximum ROI per visitor, hence giving us a pretty clear idea on the elasticity to price of our prospect.
If you are an SEO, every time you are being asked about what do you for living they tend to reply something like this:
People say, “Oh, SEO. So you’re a spammer. You manipulate things. You’re unethical. You’re breaking the search engine’s rules. What does Google think of you?”
Rand Fishkin wants to discuss if we, as SEOs, want to keep committing to the SEO-brand that has been put through the wringer? Or, do we want to be recognized as good marketers? Our job is to never let anyone define who we are by their terms.
Two decades ago CERN (European Organization for Nuclear Research) decided to free public access to the web. A physical invention by a Londoner who would certainly change technology and society forever.
We’re celebrating one of the most important technological developments in history: the launch of the first website. Two decades ago CERN formalized in a document technology designed for the creation of the World Wide Web was thereafter public domain.
That idea was conceived by Tim Berners-Lee, a British physicist who thought the creation of HTML (HyperText Markup Language) and generate the hypertext markup language (known as HTTP) and location system web objects in the URL (Uniform Resource Locator). Tim Berners-Lee invented the World Wide Web (WWW) in 1989. The web was originally conceived and developed to meet the demand for automatic information-sharing between scientists in universities and institutes around the world.
Sometimes in our industry, in our professionalism we get silo to death.
John C. Jay is the author of this quote, and he is right in saying that we, all of us, are being pigeonholed on some category, such as: SEO, PPC, community manager, etc… By clients, bosses, providers, friends, colleagues, and so on and so forth.
We should not simply accept that silos, as John Jay says, of the one job-minded bosses that seems to stuck us, our creativity and our career growth. As SEOs our job is much broader, like designers or architects, than just doing: links, technical recommendations and reports.
I think is our goal, is to break out of the silos. The longer you work the bigger the silo, the more people want to put you in a silo lie so that they can define who you are in by their terms. Our job is to never let anyone define who we are by their terms.