Google Analytics team recently launched Universal Analytics, a new way to measure user interactions across any device, platform and environment. By measuring this data, business can better optimize their products. In the following video the Google Analytics Developer team will discuss about how to measure beyond the web and app, how to optimize experiences across devices and tying all together with how to measure online and offline experiences together, all using Google Analytics.
Measuring User Interaction
In order to track web and apps, Google Analytics had to port their code into the SDK of iOS and Android devices. But, that’s very complex to do and Google wants to measure every device no matter what system they use. That’s why they rewrote completely the infrastructure for collection of data. And released the measurement protocol.
This protocol is an easy wat to send data to GA from any devices. Now, business can measure interactions from everything connected to the internet and with a user interface. Like game consoles, TVs, point of sale systems (CRMs), etc.
If we don’t have a CRM backing up the pricing strategy and generating some kind of pricing insight, we can actually use user testing tools (A/B and multivariable) to find out the right price range yelding the highest revenue per clic (RPC), thus helping us to maximize our ROI and online advertisement spending.
Google Analytics launched few months ago a new feature called ‘_set’, the problem is that there is no documentation whatsoever (not by Google itself). This article will focus on the solution (or one of them) to the total loss of the transactions in some of Analytics profiles (with filters) from September 2012.
Disclamer: this article is very technical. Who is it for? Someone who is tracking an ecommerce with Google Analytics, works with virtual pages and uses filters.
Next May 28, 2013 will be held in Barcelona another edition of Google Analytics User Conference (GAUC) in Spain, co-organized by Google and The Google Analytics Certified Partners in Spain: Watt, Metriplica, Webanalytics, Overalia and The Cocktail. This year will be in Barcelona, at the Cibernarium.
Agenda: in this edition of GAUC 2013 in Barcelona will be about the future of analysis, with a plenary session given by Paul Muret, Chief of Engineering in Google. Pere Rovira (Webanalytics) will show a real case of offline tracking with Google Analytics, Ander Jáuregui (The Cocktail) will perform a Workshop about Google Tag Manager, Jaume Clotet (WATT) will talk about Mobile Analytics and the tracking of Apps with Google Analytics, and the last speaker Guillermo Vilarroig (Overalia) will show us how to use the new features of GA: costs, multi currency and enhance attribution campaigns.
Why exactly do we crave a faster online experience? Is this craving learned or acquired? And to what degree, if any, can it be overcome?
Joshua Bixby, VP Application Acceleration at Radware, summarize some of the most important studies about web performance and how and why is load speed is so relevant for page views, conversions, revenue, and every other KPI you care about.